Abstract
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of 7 up products. The researcher concluded that, sales promotion is very important in any manufacturing company that is interested in expanding its existing market share. It was therefore recommended that the company should allocate enough funds for the execution of sales promotion programme because of its relative importance in terms of increase in sales volume and profits and that sales promotion should not be regarded as an emergency tool but as integral part of the company’s marketing effort.
ABSTRACT
This study was carried out to examine the military intervention in politics and human rights abuses in Nigeria...
ABSTRACT
The problems and prospects of personnel management as one may understand it have been in existence for quite a...
STATEMENT OF PROBLEM
The epidemic of fake admission is ravaging the Nigerian tertiary institution as victims to such fra...
ABSTRACT
Performance Management processes have become prominent in recent years as means of providing a more integrated and continuous ap...
ABSTRACT
The aim of this project is to design and construct an automated irrigation and monitoring system for a greenhouse. In this proje...
BACKGROUND OF THE STUDY
On January 30, the World Health Organization (2020) declared the novel coronavi...
EXCERPT FROM THE STUDY
Unemployment is widely regarded as a manifestation of fundamental microeconomic disequilibrium. W...
The title of this project is communication as a tool for enhancing organizational performance. The aim...
ABSTRACT
This study assesses the following factors which may figure prominently in explanation of women...
BACKGROUND OF THE STUDY
New technologies are increasingly being looked to by businesses as a me...